They are called The Squeeze, as they started out as a pressed juice business, but they don't have much of a current web presence that I can see (there are a few reviews) so I kind of have to make stuff up. Not their existence, though! That is real! I ate at this very truck for lunch today:
As I said, they started out as a pressed juice business but they are not only raw food, as I assumed (and they certainly advertise as such). This is a poor shot of their menu:
They make juices and smoothies, as well as snacks and sides - notably raw funyuns! There are crackers and the typical raw snacky stuff (granola, kale chips) but the savory dishes are for the most part not raw - vegan mac and cheese, hot dogs, bruschetta, and meatballs among other bites. Even the salads were not entirely raw! There were only two options: kale and quinoa, and mesculun greens with a topping.
It was sort of difficult to get the woman's attention at first, and once I had asked for the quinoa salad, she told me they "had just run out." I'm sure I missed it by seconds, considering the lack of a line and her playing around on her phone when I approached the window. She somehow suckered me into buying the mesculun salad (for 3 dollars more) anyway because I'm a pushover. There's no description of the salad on the menu so I wasn't sure what to expect. I ordered it with a topping of artichoke-walnut pesto (okay, she told me she'd put in on) and got this:
There are Bubbie's raw pickles on top, along with dehydrated onions, and an oil-lemon dressing on the side. The salad was tasty and filling, don't get me wrong but it seemed really bizarre. Why dehydrated onions on a not-raw (due to the artichokes) salad? (Though they were slightly sweet and chewy and fun to eat). Why pickles, of all things? It was sort of salty and could have used even a cheap extra vegetable like tomatoes or shredded carrot to balance it out. So.
I'd say, know what you're getting into before you order from the truck. The food was tasty but not well explained, beyond their juices. I wonder if they get most of their business on those. I might go back to splurge for a raw snack or juice, but as for providing a meal, the truck is lacking.
You live, you learn, as Alanis says.